Research On The E-marketing Tactics Of M Securities

At present, we have entered the Internet era of information society. ByDecember2014, Chinese Internet users is649million, Internet penetration is47.9%,where the scale of phone users is up to557million, mobile Internet usage is85.8%,Tablet PC Internet usage reaches34.8%, TV Internet usage is15.6%. With thedevelopment of the Internet, especially the development of the mobile Internet,information technology based on the Internet is widely applied in the globalindustries, popularity of online shopping and e-payment, e-finance is rapidlygrowing. O2O, P2P and other new Internet business models are emerging. In thiscase, network marketing is the inevitable choice that many enterprises seize themarket and enhance competitiveness of market.As an important component of China’s financial market, the securities industryhas played a crucial role in promoting enterprise reform and development offinancial markets. But with the low economic situation at home and abroad in recentyears, the securities industry’s overall living environments are becoming very bad.But at the same time, those enterprises that first grasp Internet business opportunitiesand develop Internet businesses are becoming better and better.M securities company is a medium-sized brokerage. Under the traditionalmarketing model, subject to the scale of network, brand impact and other factors,financial product marketing is relatively weak. As the development of Internet,especially the development of mobile Internet, how to open wider user marketthrough effective use of network marketing has also become an urgent problem forM securities company. First of all, network marketing theory, the status quo, thequestions and the meaning of developing network marketing are illustrated.Moreover, the internal and external environment of M securities company areanalyzed by of using SWOT method. Finally, according to the theories of applyingmarketing strategies, Web site marketing strategy and online marketing strategiesbased on enterprise networking marketing strategies are put forward. It aims atthrough theoretical analysis and empirical study to explore how securities enterprisesmeet consumers ’ changing needs in the Internet age, and successfully achievemarketing objectives in the unified Internet market.