Comprehensive Competitiveness Research On Main Province Of Online P2P Lending Industry In Our Country

when the Zopa, world’s first P2P lending platform, was born in London since2005, with the inclusive financial system, science and technology financial, financial innovation,financial disintermediation developing, P2P lending industry is spreading quickly spreading, reproducing and progressing all over the world.P2P lending platform is the product of the integration of the financial and the Internet industry and innovation development. It spreads the offline folk lending diverted to the Internet so that the lender and the borrower can realize the connection of point to point in the network. The first domestic P2P lending platform, called PPDAI, was established in2007, then the P2P lending industry began to enter our country and has been developing rapidly. According to the P2P lending platform development of China’s major provinces, the development of the industry relates to regional differences, regional economic situation, policy support and other factors, which reforms P2P lending industry comprehensive competitive capability differences among the main provinces. Combined with the actual development of home main provinces P2P lending industry, the paper uses the method of factor analysis, cluster analysis and other scientific methods analyzes, classifies and ranks, analyzing the comprehensive competitiveness of research and trying to find out the differences main reasons among the provinces P2P lending industry development, eventually putting forward to a series of competitive edge advices of the P2P lending industry in our country.