Research On Strategy Of Korea Clothes The Online Marketing

With the vigorous development of e-commerce, more and more clothing brands begin to continue to expand online shopping market, which has both pure Internet brand, also has the traditional clothing brand, marketing competition between the clothing shop is growing. Online marketing in our country, the development course of just a few short years, however, a lot of clothing stores still has the offline marketing culture, marketing strategies did not set up the network marketing concept, marketing strategy and network marketing requirements do not match, which to some extent affected the healthy development of the online store. From the current many clothing store business, generally there are marketing, increasing competition in the current online between under the time background, how to face problems of their own marketing, network marketing strategy and develop to be more perfect, this became the shop management must attach importance to the issue.This article choose Korea all clothes give the case study of typical online shop, hope that through the study of the online marketing strategy, can grasp the more comprehensive to the current clothing electricity marketing environment and marketing problems, thus to provide clothing online marketing strategy to further improve more theoretical guidance. Firstly for Korean clothing s online marketing present situation, introduced Korea clothing brand and reviewed the Internet famous women’s clothing brand growth process, and probes into the Korea all the clothes of marketing strategy, respectively from the brand positioning, product, price, promotion, etc, for the online marketing strategy are analyzed in a panoramic. And then analyzed the Korean clothing s online marketing problem, Korea all the clothes give up this brand dress although has made great achievement in the field of electronic commerce, its marketing strategy has a lot of merit, but at the same time, there are also many problems in the online marketing, including idea backwardness, the product homogeneity and rich connotation of the brand is not enough, and so on, these questions to drag down the effect of the online marketing. Finally discussed the Korean clothing s online marketing strategy, in Korea are typical problems that exist in the garment s online marketing, this paper puts forward the corresponding solution strategy.