Impact Research On The Brand Loyalty Of Sustained Regional Brand Image Of Jiangxi Native Products

Native products industry of Jiangxi Province has achieved rapid developments driven by tourism economic during recent years. Mist tea of Jiujiang, Wuyuan tippy and other local native products has become famous in the market. However, there are still many problems behind the rapid development of native products, such as the lack of unified planning and macro guidance, and small scale of operation, resulting in a similar incident in Navel Orange ripening. It is not conducive way to long-term development of Jiangxi native. Nowadays, Regional brand building is an important research direction in the current regional economic development. As an important factor, brand image has great affect to regional economic. And brand loyalty is an important factor in the final buying choice for consumers in today’s consumer marke t. The paper studies the influence which sustained regional brand to brand loyalty from regional economy, and finally made some recommendations from the perspective of regional brand image.