| Since the 1970 s and 1980 s,solar energy as a clean energy has been the focus of the development of new energy sources.On the one hand, solar companies are labor-intensive enterprises in the increasingly competitive market background, business development varies greatly, the threshold is low, the production does not have scale, product brand influence is small, slow technological development, lack of development funds have become solar energy companies practical problems faced. On the other hand, electricity, gas, geothermal, wind, nuclear and other alternative energy sources are solar companies face a huge threat. As national enterprises rookie Royalstar Solar Group seek development challenges in determining realistic overall strategic positioning, development of effective implementation strategies to remain undefeated in a competitive market has been a priority.Based on the theory expounded on competition in the relevant market for solar energy.Royalstar Group’s market competitiveness SWOT analysis, and explores the Royalstar Solar Group ’s competitive environment from internal and external, and then put Royalstar Solar Group in the overall level should take lead type growth strategy, management should adopt different levels of competitive strategy, and the corresponding functional strategies should be above two strategies complement each other, work together to build a complete market Royalstar solar Group competitive strategy. Also, any good market competition strategy must be implemented in an orderly manner and strictly controlled. Royalstar Solar Group on the one hand the need for an appropriate overall strategic positioning, on the other hand need to use the production, marketing, finance, human and other tools for the implementation of comprehensive safeguards, and take the performance appraisal system and the early warning mechanism to control strategy, the only way to guarantee build and implement a complete market competition strategy and to work. |
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