We-chat Platform For Zhe Jiang University Agriculture Brand Research Center

In April 2014, I was lucky enough to enter the CARD agriculture Brand Research Center.I have fully participated in the program "Agriculture Brand Research Institute" micro-channel platform.CARD agriculture Brand Research Center leads, serves Chinese Agriculture brand construction as their responsibility.Our aim is to create a wealthy academic platform with our expertise. Center have accomplished a lot in academic research, strategic planning, interactive activities, cooperative development as one of the series results. In the new media age, the micro-channel public platform allows us to more easily interact with the audience, so we created "Agriculture Brand Research Institute" micro-channel platform.The target audience is fans who are interested in agriculture brand,specially people having the Internet thinking and agriculture brand awareness. Adhering to the "professional, relaxed, service, sharing" design philosophy, we want to create a brand of agricultural knowledge sharing platform.The bright spot of design is differentiated content targeting, CARD agriculture Brand Research Center have abundant resources to give a huge support.Professional original content is the difference between us and other agricultural brand micro-channel public. This is the first settled agricultural research institutions brand micro-channel platform. Secondly, the operation combined with online and offline, also provides a new idea to operate micro-channel public platform.The program have been implemented for 10 months. We have published more than 300 articles and accumulated more than 2,600 fans. However, based on data and audience feedback, we still constantly revised and updated the platform.