Research On The Application Design Of Regional Public Brand Construction Of Agricultural Products

In today's society,brand image is the decisive factor to win in the market.With the increasement of income,the update of consumption and the gradual improvement of life condition,when it comes to consumption,people pay more attention to origin,quality,brand and value behind the product.Nevertheless,there is little brand in the field involving agricultural products.Since 2017,China has decided to cultivate domestic premium brands to promote regional public brand construction of agricultural products,and it has entered the era of brand agriculture.Chinese government has attached great importance to agricultural brand building recently.Therefore,brand reputation gradually becomes the major factor in the choice of agricultural products for consumers.In order to find out and enhance the influence of agricultural products by studying products,not only to promote the development of combining agricultural production industry,processing industry and products service industry,but also to construct its brand should be considered.By sorting out document literatures about agricultural regional public brand construction,issues like status quo on the brand construction development,problems existing in the application of construction and how to promote the development of the agricultural products by connecting the development of agricultural industry with brand building in a better way are analysized.A new perspective of the study of agricultural products brand is opened up to enrich its content by studying the application of agricultural products regional construction based on origin effect theory of agricultural regional public brand and influence factor on brand development.By digging Qixia regional culture and the systemic integration of agricultural products regional public brand building theory,this article focuses on excavating its brand core value to refine and summarize its unique style from the top-level design perspective.According to brand building strategic development,an organic whole is created to highlight personality,style and uniformity by working on such areas like brand symbol system,packaging system and an array of derivatives,so as to make Qixia apple product greatly different from its competitors and enhance its brand recognition.