The Study Of The Interest Rate Of Liberalization Of YZ Rural Commercial Banks And Countermeasures

The interest rate as the price of capital, which reflects the changes in the flow of funds, is an important means for government to achieve the national macroeconomic regulation and control, which plays an important role in financial market. All the time,the basic orientation of China adhere to the market regulation, let the market rational and effective allocation of resources. The interest rate liberalization is one of the core contents of financial reform. China adhere to optimize the allocation of financial resources, and steadily push forward the reform of interest rate. Since 1996, China began to explore ideas for reform of interest rate liberalization, the spirit of "first loan,after the foreign currency deposit; first, after the first large, long-term, domestic currency currency; after the small, short-term" principle, in 2012, China’s interest rate interest rate liberalization has taken a key step, relax on the lower limit of the interval. In 2014 November, the people’s Bank of China will float deposit interest rate floating space, relaxing by the benchmark interest rate 1.1 times to 1.2 times; in 2015 March, the people’s Bank will continue to deposit rate floating space limit of adjustment as the benchmark interest rate 1.3 times, this means that China’s interest rate liberalization process in continued to accelerate.Interest rate liberalization experience of developed countries shows that, in the face of the process of liberalization of interest rates, commercial banks will be gradually narrowing of spreads, the risk of interest rate increases, increased competition phenomenon. Especially the rural commercial bank, the total assets is relatively small, mainly rely on the traditional business model of credit obligation to obtain the interest income, interest rate liberalization will bring them the huge impact of the market. However, the interest rate market has also brought the development space for rural commercial banks, rural commercial banks can no longer due to the influence of the size of the bank to obtain deposits, they can through the development of intermediate business of their own, the development of new financial products, to establish their own brand of service, with innovative service attitude to gain market competitiveness. Therefore, the process of liberalization of interest rates,rural commercial bank should combine their own operating characteristics, to avoid business risks, to seek their own business philosophy, to eliminate the limitations of their own business, to ensure sustained and stable development in the future.This paper expounds the connotation of the liberalization of interest rate,combined with the domestic and foreign references, we summed up the interest rate liberalization of rural commercial banks have had an impact, and a review of the western interest rate determination theory, Marx’s interest rate decision theory and financial repression and financial deepening theory. Secondly, based on a brief introduction of the Yizhang agricultural deposits of commercial banks, analyzes the interest rate liberalization reform, the current situation of Yizhang rural bank deposit and loan interest rates, and the use of SWTO analysis of Yizhang rural commercial bank faced by the current basic problems. Finally, analysis of the impact of interest rate liberalization reform of Yizhang rural commercial bank, and puts forward the corresponding countermeasures and suggestions.