Study On Nantong New Family Online O2O E-commerce Mode

Electronic commerce is a product of the 21 st Century information, electronic, digital, networked, is the organic combination of the information flow, business flow, capital flow and logistics in the network environment of the new business model. Numerous domestic and foreign enterprises of electronic commerce has devoted a lot of manpower, material and financial resources, to explore business opportunities and huge profit electronic commerce contains, to improve its competitive advantage.With the popularity of the Internet and its application technology, in the original B2 B, B2 C trade, a new way of consumption in the Internet O2 O is quietly rising. The O2 O model as an emerging market, development gangbusters, and the prospect of unlimited. O2 O not only provides a convenient and quick and the quality and quantity of consumption for consumers, consumers change their consumption concept, to achieve "win win win", but also enrich the B2 C e-commerce market, become an integral part of the main.Nantong New Family Online as a new star Chinese electronic commerce field, the one and only one of the industry’s business model. It is in the form of e-commerce, in the city center for the integration of resources, community service center, using the Internet and instant city logistics distribution system, realize the network of the life of the city residents. Therefore, it has very important practical significance to study of.Based on the current situation of the theory knowledge of e-commerce three flow, logistics, capital flow, information flow "of Nantong New Family Online O2 O e-commerce model of in-depth analysis, and then pointed out the existence of Nantong New Family Online O2 O e-commerce model of the problem and put forward the corresponding improvement suggestions. This thesis aims to help the new Nantong family online to solve the problem at the same time, also hope to get some inspiration from the O2 O e-commerce model of the enterprise, to use for reference of domestic O2 O e-commerce enterprises.