Commercial Bank Financial Products Innovation Logistics Development Strategy Research

The logistics industry in China has got a fast development, but the small and medium-sized enterprises has faced with financing difficulties of bottleneck. On the one hand the involvement of the logistics business of Commercial Banks can develop a new financial business, on the other hand it also has played a huge role in promoting small and medium-sized enterprise to survival and development. Logistics finance as a powerful combination of tripartite win-win mode, has become the important component of economic development in China. And the explore to the vigorous situation for the development of new things of Internet financial, can play a guiding role of logistics finance for learning and using for reference. The purpose of this paper is to through the study of current situation of the development of the logistics financial, to explore the problems existing in the industry, for our bank financial products innovation logistics mode to provide some feasible ideas.First this article analysis the related concepts of the logistics financial from the height of the theoretical, After the comparative study of the logistics financial development abroad and the current financing situation of Chinese logistics enterprises and logistics financial products of some commercial bank for instance based on comprehensive analysis, the author introduced in recent years, already begun to take shape and the booming Internet financial operation pattern, tells the Internet Financial impact on Banks under the perspective of the logistics financial, logistics, capital flow and information flow "third-rate unity" on the basis of commercial bank financial mutual reference and integration of logistics finance and Internet, will control study new things and logistics financial theory, put forward in the end, proposed big data information platform, launch logistics financial phone a client and a series of ways to promote the logistics of commercial bank financial product innovation, to let the small and medium-sized enterprises, commercial Banks, logistics companies, to get in the true sense realize win-win situation.