Strategy On Innovation Of Logistics Financial Services For Commercial Banks

Logistics finance is an important component of modern logistics and one of the supporting factors for logistics service innovation, determining the developing orientation of value-added services of logistics. Logistics finance is a co-integrated new type of service innovated by modern logistics and finance, its production and development is inseparable from financial institutions. The operations of logistics finance are carried out earlier abroad, where the related regulation and technology is more mature. While China's logistics finance is only on the initial stage of development, and only those logistics enterprises with certain scale and good credit customers can explore and practice in this regard.The logistics financial services carried out by commercial banks not only expands the scope of credit operations of commercial banks, but also can create more intermediate business income, and enhance the market competitiveness of commercial banks. Applying both theoretical and practical research methods, combining overseas and domestic real case, this paper aims to explore the development of logistics finance from the perspective of commercial banks, provoking new ideas for the development of logistics financial services. Firstly, this paper describes the theory of innovation in financial services, revealing the characteristics and power of innovation in financial services, and introduces the meaning and the theory foundation of logistics finance, providing the theoretical basis for commercial banks to innovate logistics finance. Secondly, by comparing the status, characteristics and business models of overseas and domestic logistics finance, analyzing through typical case study, we conclude the conditions for the development of logistics financial services, providing the practical basis for commercial banks to innovate logistics financial services. Thirdly, this paper analyzes the necessity, advantages, and the corresponding barriers of the innovation of logistics finance for China's commercial banks. Fourthly, we propose a joint development model for commercial banks to carry out logistics financial services--integrated service model, and analyze the concept, flowcharts, and effects of the model systematically. We also prove the promotion value of the model by the case study of China Construction Bank's settlement card for the small commodity wholesale markets. Fifthly, this paper makes analysis of the risks and the causes of commercial banks to innovate the logistics financial services, and proposes ways to avoid the risks. Finally, this paper raises several countermeasures to develop China's logistics financial services from the aspects of innovating the mechanism of financial services, innovating the marketing strategy of logistics financial services, innovating the supporting financial system for logistics finance, etc.In the joint developing trend of the industry of logistics and finance, this paper aims to propose an integrated developing model of logistics finance from the view of commercial banks, to set up a communication platform for logistics industry and the financial industry, so that commercial banks can play their advantages to provide comprehensive, qualified financial services for logistics enterprises, and promote the logistics industry to achieve healthy and rapid development.