Study On Development Strategy Of Benfu Bank

At present, most of our group of villages and towns, rural financial institutions is single, the lack of outlets, supply and demand of rural credit funds are not balanced, the rural financial market was completely agricultural institutions of monopoly. In the national policy support, village banks emerge as the times require and gradually entered the rural financial market. As a new type of rural financial institutions, rural banks, it appears to effectively alleviate the rural financial demand is not enough to satisfy and financial supply problem. And after several years of development, the support effect on the development of rural economy. With the steady development of the rural financial system continuously improved and the agricultural economy, bank villages and towns in the rural economy will play a more and more important role. The rich rural bank is in this context, by the Bank of Longjiang launched, in practice, have both advantages and disadvantages. Then discuss the rich rural bank how to solve the practical problems in the process of operation, to achieve sustainable development, strategic significance.In this paper, the rich village bank development strategy as the research content, using modern strategic management theory of science, to the scientific development view, using PEST analysis, Potter five force analysis, SWOT analysis and other scientific methods as a means, through the list of the rich town bank development status and summarizes the existing problems in the practice of management the rich, focus on the analysis of the village bank in which the internal and external environment and advantages, disadvantages, opportunities and threats, and the difficulty of the management development process is analyzed in depth, summarizes four development strategy mode, SO mode, WO mode, ST mode, WT mode, and lists the matrix, one one summed up the corresponding strategy according to the four pattern. The final selection of the development strategy with SO as the main direction. To provide scientific guidance for the sustainable development of the rich rural banks, the results very persuasive and feasibility. In order to ensure the smooth implementation of the development strategy of the system, a series of measures, including clear the positioning of market, strengthen internal management, strengthen risk control, the implementation of financial innovation, attract investment strategy for shareholders, localization. The implementation of this series of safeguard measures, to promote implementation of the rich will target of the development strategy of rural banks play.