Marketing Positioning Of NEMEX Milk Powder Product

With the development of economy, Chinese consumers have more requirements while buying goods, like quantity, packing, taste, price etc.. In the infant milk powder market, more and more consumers tend to buy the overseas counterpart products after the melamine event, so the native infant milk powder enterprises are searching relative strategies of the oversea brands to make a Phoenix Nivana. As a diversified enterprise, NEMEX company is aiming to open the infant milk powder market of China, but lack of market positioning and market strategy, NEMEX brand infant milk powder is not popular right now. Therefore, it is necessary to research a series of methods to help NEMEX company build up a accurate market positioning and effective market strategies.With many documentaries and industry data of infant milk powder, the essay introduced the big data theory, consumer insight theory, marketing theory, product positioning theory, and detailed the process of product positioning. Then the essay gave some suggestions about the market positioning and how to build up a popular brand of the infant milk powder. Last, the essay gave several suggestions to make sure the market strategies run smoothly, like the propaganda security, organization security and human resource security.The study is based on NEMEX company, and it has some common features of most infant milk powder companies in China so the results of the essay is not only gave NEMEX company advices to improve its market positioning so as to increase the profit, but also give the other relative companies theoretical guidance to run their business well in the infant milk powder industry。...