| With the rapid development of the electronic power industry and the improvement of people’s living conditions, power equipment manufacturing enterprises have been obtained unprecedented development. Under the influence of the external environment such as policies and laws, economy, society, techniques, competition, etc, and the changes of internal resources, such enterprises are facing various opportunities and challenges in the process of developing. For the power equipment manufacturing enterprises, only makes developmental strategies that are in accordance with the enterprises’ own characteristics according to the changes of environment, can they seize the opportunities and promote sustainable development.Company A is a private enterprise that manufactures electrical equipments. It is in a dominate position in market competition. After years of development and management, the company’s business scope and scale has been expanded to a large extent. Therefore, this paper will take A company as the specific object of study, and analyze how to make corresponding developmental strategies for the power equipment manufacturing enterprises.Firstly, the paper elaborates the knowledge and theories concerning the strategic management of enterprises in order to lay a theoreticalfoundation for the up-coming research. Secondly, the paper comprehensively uses PEST analysis, Porter’s Five Forces analysis and SWOT analysis to analyze the company’s external environment so as to help with making final decisions about the strategies. Additionally, 2development strategies are chosen on the basis of the conclusion drawn from analyzing the internal environment and SWOT analysis. They are based on the strategic goal of diversification development strategy and based on the strategic goal of the independent innovation development strategy. Finally, to ensure the complementation of the company’s development strategies, this paper also comes up with relevant safeguard measures. |
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