Discuss On Development Strategies Of SC Accounting Firm

Since China’s accession to the WTO, audit market comprehensive opening to the outside world, have many years experience in international accounting firm begin to enter Chinese audit market, the local accounting firm in China caused a huge shock. The big four international accounting firms, in particular, entered the Chinese audit market, quickly occupied the leading position. In recent years, although our country has been sustained and rapid economic development, countries have introduced a series of encouraging policies of major accounting firms do bigger and stronger in our country, SC accounting firm got unprecedented development. But the big four international accounting firms to audit in our country still unshakable position in the market. In such a market environment, SC accounting firm, how to keep a stable development choose what kind of strategy development. And beyond the big four international accounting firms, and in the audit market in China is in the lead, the main problems is the need to think about.Based on the current situation of the development of in-depth SC accounting firm, on the basis of further use of PEST analysis model, porter five model and SWOT model to analyze SC accounting firm environment, explore the opportunities and threats, advantages and disadvantages, and then according to the hierarchy analysis, the development strategy and the corresponding protection measures are put forward.