A Study On Bank 's Competitive Strategy Of Public Credit Business

Enterprise strategic management is an important content in the strategy implementation as management, making enterprise strategy in daily production and business activities, need according to the change of the environment, and modify the evaluation is constantly, thus make the enterprise strategy constantly improve, also make strategic management to get the constant self-improvement. Bank belongs to the financial sector, is a large enterprise management system. Let public credit business is the main business of the bank, is also the foundation of bank earnings and roots, the stand or fall of its development has a crucial influence on Banks’ overall development. A bank in the process of achieving its strategic management will be toward development of credit business as A top priority, and connecting with the competitive strategic management theory, through the SWOT analysis method to make the effective competition in the development strategy and the strategic implementation safeguard measures, only in this way can an impregnable position in the increasingly fierce competition in the industry. This article according to the actual circumstance of toward A bank’s credit business for the enterprise competition strategy research.