On The Administration Of The Free Market Of The Agricultural Products From The Perspective Of The Government

Township farmers’ market is an important part of business activities in the town, it is an important way to promote the circulation of agricultural products, and is also a place where the local residents to buy agricultural products to meet the daily needs of production, which is compared with the practice of agricultural production has been seriously lagging relatively active. Therefore, it is a very important significance to explore how to build and develop the township farmers market to enliven the rural economy, solve the problem of uneven development of rural market economy, and create a new model of development of villages and towns, to really solve the issues of "agriculture, farmer and rural area".In order to further study current problems on the market management of our country’s rural area, author used interviews and questionnaire method respectively to carry out an investigation on 15 townships farmers’ market managers, operators and consumers in Hunan Province. Through the statistical analysis of the results of the survey, we understand the emergence of the township farmers’ market management status and stage management issues and reasons; author drew a conclusion that the government plays a very important role in the management of the township farmers’ market and the development of township farmers’ market. And in the perspective of government, proposes the optimization strategy of the township farmers’ market management approach.This paper is divided into six parts:The first part is mainly expounds the township farmers’ market in the rural area’s economic status and role and a brief overview of the existing problems in management; discusses the research of the domestic and foreign scholars on the farmer’s market.The second part is mainly expounds the basic theory of farmers’ markets, respectively explains the concept of the farmers’ market, nature, characteristics, functions, management style and grading standards; At the same time, analysis the necessity and reason of the government to the farmers market management from the government public management function, the government regulation of market function and government market supervision function.The third part mainly inspected the township farmers market in Hunan Province. Understand the current management of township farmers’market situation and characteristics.The fourth part is mainly based on the results of survey data analysis of the government in the township farmers market management process of the problems and reasons.The fifth part mainly from two aspects of macro regulation and micro management, this paper expounds the role of the government in the township farmers market management, obtained township farmers market development is inseparable from the scientific and effective management.The sixth part is mainly according to the township farmers market management problems in the reasons for the relevant countermeasures.Thus achieving scientific management of township farmers market, improve the farmers market management system.