| Auto finance lease business model first introduced into China is by Company B a foreign financial company in 2012. It’s bringing the big influence to China auto industry. From 2009 to 2014, the vehicle production and sales volume of China has been kept the 1st place in the world for six years. Unfortunately, our auto finance penetration not increasing with such amazing vehicle sales volume. As well, the newly introduced auto finance Lease business model couldn’t be accepted by Chinese people. Through research finance lease business model in American found auto finance lease business has already taken over the main role in vehicle sales and displaced the auto finance model. Now, auto finance lease business model is very mature in American auto industry. Take company B as example, the penetration of auto finance lease can reach 50% in America, but the number in China less than 1%. Why Chinese people can’t accept auto finance lease? What kinds of reason block the development of auto finance lease in China? What kind of gap between China and America in auto finance lease? If there has lessens we can emerged from American? It becomes an important subject to study.The essay use the case analysis method, take company B as object of study to research the company B’s auto finance lease business model. By studying Company B’s auto finance lease business model in China and America, there are many issues found. In China, there are no auto finance lease business relative laws and regulations, the society credit system set up not complete and no market standardizations for used car industry, etc. For the company who conduct the auto finance lease business, they should most out of use the credit file to control the business risk, and set up the risk management system to control the risk in every section of finance lease. Furthermore, they should focus on the auto finance lease expert cultivation. Let more Chinese people learn the auto finance lease and promotion it. |
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