Relationship Management Research Chinese Postal Savings Bank Anshan Branch Customer

Advances in technology, economic development, China’s commercial banks continue to grow in development, the growing strength of the company, the total profit constantly refresh, and a number of large commercial banks ranked in the world top 500 enterprises which, as China’s economic development played no small role. But China’s commercial banks are facing the external environment changes, the competition has become increasingly fierce, China’s financial market in this environment and international relations are getting closer. Development of postal savings to face local branch Anshan complex economic and market environment, the customer relationship management can not simply copy the experience and successful approach to other postal savings branches. To meet the unique economic development Anshan characteristics. Firstly, the Postal Savings Bank of Anshan faced economic environment policy status from the status of economic development in Anshan, Anshan City Bank of the detailed analysis of the current situation of customer relationship management Anshan postal savings banks were analyzed using customer relations theory, relationship marketing theory, customer relationship management optimization solutions proposed Anshan Postal Savings Bank, Anshan Postal Savings Bank should first clear objectives, market positioning, through the establishment of customer information table needs of our customers in-depth mining, for a variety of hardware outlets To complete the construction of facilities for the marketing channels must also be improved, and to develop the diversity of marketing channels. Achieve "customer-center" concept are true sense, which will help build Anshan Postal Savings Bank for its own business development and regional characteristics of the customer relationship management system to improve customer relationship management Anshan Postal Savings Bank Finally, the perfect employee training systems and content, effective supervision and inspection, three aspects of the proposed construction of a service culture of customer relationship management implementation of safeguards, thus providing an effective decision-making basis for the bank’s management, ultimately increasing the Anshan Postal Savings the purpose of the bank’s core competitiveness, but also hope this pale research can provide some inspiration for the follow-up study.