The Planning Research Of Postal Saving Bank Of China Anshan Branch TV Banking Programme

Due to the rapid development of information technology in recent years and thewide application of new medias like internet, computers, smart phones, all of thesehas a great influence on financial service.Furthermore, some non-financial institutionsalso penetrated into traditional financial service business by applying the electronicservice platforms.E-bankings include but not limited to ATM, internet banking,phone banking (smart phone banking); E-banking has improved greatly in the aspectsof user-friendlessness, security in recently years, and has been accepted andappreciated by both corporate and personal users.It is stand-by for use24-7includingbut not limited to fund transfer, balance inquiry, e-shopping, financial planning,etc.E-banking is not being used in people’s everyday life in every aspect. Regardingto financial institution’s daily operations, e-banking greatly released the teller’s workloads, the banks’ assets can be used more efficiently and effectively, which willenable the bank to divert and locate more valuable resources to those high-endservices and thus more value added.Overall, by launching and using e-bankingservice, financial institutions can expect a greater return on assets, lower coststructure, high service quality and user experience; it can be concluded that theemergence of e-banking service greatly changed the business modes of commercialbanks. Postal Savings of Bank of China (PSBC) is relatively new bank, and has aunique clients portfolio as compared to other traditional banks, this naturally makesPSBC promoting the e-banking service difficult, thus we launched this creativeservice, television-banking (TV-Banking).As is developing of the financial system reform in China,Particularly after theadvanced of the interest rate marketability reform and the published of Bank Bankruptcy Law,the competition between the banks in China would be moreintensive,the status that commercial banks living on big spread would change atall,the future of the commercial banks would rely more on quick and considerateservices,work efficiency and the extent that the products meet the needs ofclients.E-banking is the foundation of E-Business as modern transaction means,it’squick and considerate services meet the needs of clients,it’s cost-effective and tellerbusiness-relieving effects meet the needs of commercial banks, it’sFeature of taking no account of time and space meet the needs of theenterprises.We may say that the developing of E-banking changed the managementmodel of the financial industry at all,E-banking have being a new market that wascompeting for by the commercial banks,the traditional E-banking such as ATM,internet banking, phone banking (smart phone banking) have been the essential of thecommercial banks,many innovative E-banking channels are emerging inendlessly,commercial banks are all fearing for falling behind the other commercialbanks in the storm of electronic.This thesis analyzed the feasibility of TV-banking service in the view of PSBCAn Shan branch, particular emphasis was given to the identification of critical timepoint and its difficulty, project time table scheduling and its progress monitoringmeasures and its corresponding damage control protocols. The whole executionprocedures were made in comprehensive details.