Eastar Group Company Development Strategic Research

The development strategic reseach is the important work for every developing company, for the development strategy is the guiding ideological conduct for every company.To draw up a reasonable strategy is very important for a company in shifting social environment. As a new industry, the Agency of Real Estate Marketing Consultant is growing steady and fast with the market of Real Estate.Alone with the macro-regulation step further, how to survive and grow well will become a important issue lay before the industry, especially for the medium and small-sized company, so it become very valuable and interesting question that to study the strategic development about the industry of the Agency of Real Estate Marketing Consultant.With collected and sorted out a great deal of material、data and information, and with in-depth investigate through with the out-environment of Eastar Marketing Consultant Agency, analysed the resource of the Yunnan Real Estate market that bestowed with unique advantages bestowed with unique advantages, and combine with the2010Yunnan Strategic Bridgehead which have put on into the country strategy, indicated that there have a new round development opportunity for Yunnan Real Estate market.Furthermore, through the analysis of SWOT and PEST, apply the theory about corporate development strategy, investigated the key factor involve in corporate development, then use of relevant theory and theoretical model, analysed the environment of Eastar synthetically, evaluated the threats and opportunity outside and the strength and weakness inside, put forward the strategy target of Eastar in accordance with scientific theoretical system, and illustrated the key point in implement process and the supporting measures, so that to direct the action of strategy to carry out.