Research On Luxury Market Developing

China luxury market rapid development in recent years, it is not only the domestic first-tier cities to see the establishment of international luxury brand stores, second tier city, three lines of the luxury market is also gradually developed. Shows the global luxury goods enterprises occupy the market Chinese speed and determination, but also fully demonstrates the Chinese international economic position has become increasingly important. Experts predict that, with the development of economy Chinese Chinese, future will become the world’s largest consumer of luxury goods. But the development of the Chinese luxury goods market is not healthy, such as consumers, consumption structure is not reasonable, the market too blind structural imbalances and other problems, and the rapid development of the Chinese luxury market does not adapt. Under the background of such a market, it is necessary to re-examine the development of the luxury market Chinese, fully improve the existing problems in the process of the development of the luxury goods market, the development of China’s luxury market to make more sustainable, healthy. To further promote the economic and social development Chinese. In China economy into the new normal historical juncture, change the concept of development and the traditional mode of operation, is an industry can be an important guarantee to the benign development in the new historical context. Article writing is based on this background. Based on the definition, classification and sort out the luxury features, and the existence of related characteristics for China luxury market issues, in-depth theoretical analysis, Chinese consumer population base is huge, is any country not only has the advantages of. How to transform the superiority into economic superiority, is worthy of our attention. It Chinese luxury goods industry, change the marketing concept, innovative marketing model is the route one must take. On the one hand, can use the effective means of marketing to develop the market, on the other hand, can be combined with the latest network technology and information technology, to create a new marketing platform, to realize the innovation of marketing. The development process of China encountered problems in the market are analyzed in detail, and one by one to resolve these problems, countermeasures and suggestions for the development of China’s luxury market, which has a certain reference value to the development of the luxury goods industry.