Study On Strategies Of Leisure Tourism Development About City Of Zhang Jia Gang

With the economic development and people’s consumption patterns and consumpt ion concept updating, leisure consumption on coming, Chinese concept of tourism is quietly changing, The traditional "out" and "tour" only way of tourism has been el iminated by people step by step. Instead is with "slow life","leisure" or even "lear ning" as the theme of leisure tourism. Leisure tourism has gradually become a hot spot of concern of the whole tourism industry and tourism industry and enhance th e development of mainstay.This paper first analysis the background of leisure travel market, the summary about the document of leisure tourism development at home and abroad, combing the development of leisure tourism development situation. Combined with the researc h, questionnaire,understand the basic current situation of development of Zhangjiagan g City leisure tourism with the SWOT analysis.Finally, puts forward to the basic pri nciples of Zhangjiagang City development of leisure tourism and overall orientation. Put forward the "cover all, build the system space structure","bright spot, more inj ection characteristic monomer project","line, draw the outline of linger tour","cultu re thick, reveal harbour city humanities style","facilities, leisure tourism foundation" planning strategy;"Combined","experience","marketing" three kinds of marketing strategies;"Policy", and more "mechanism", build the management strategy of "team...