The Research Of Easy Home’s New Marketing Strategy After It’s Expansion

Summary Since2010, as the "ten new countries" and other kinds of restrictions of the real estate market developed, the impact on the real estate industry of our country, thus affect its downstream household building materials industry.At the same time, the arrival of the tide of Internet make people’s consumption idea and consumption patterns change, the influx of manufacturers and distributors as well as the emergence of new Internet household building materials enterprise, to a certain extent, bypass traditional retail customers in the industry.Then there is the phenomenon of more and more developers into household building materials market,to the real store building materials business has had a huge impact. Under the common role of above factors, to traditional stores of household building materials industry of our country brings unprecedented challenges.However, it is in such a market environment, the Easyhome,as household building materials circulation industry "leader" of the enterprise, still insist on our expanding pace, in recent years the chain to the domestic lines to three or even four cities, hope that through the expansion of the store to improve market share. But, in the home improvement industry gradually mature today, our Easyhome in the scale expansion and cater to the needs of the consumers, and even lead their needs, to find suitable for enterprise’s marketing strategy and innovate in marketing channels and means, and whether the enterprise can really do it at the same time in the scale expansion of grabbing more market, reduce the enterprise itself, home building materials manufacturers and agents operating pressure, in the fierce market competition keep stable operation, these problems have become serious problems to be faced with the bank the rest of the industry enterprises.Based on the household building materials circulation industry was the Easyhome of one of the mainstream enterprise as an example, on the basis of a large number of historical practices and data analysis, by using PEST and SWOT analysis method, clear is the Easyhome of the positioning in the market and industry, and to the enterprise marketing strategy and channel innovation design, related research achievements of the paper on the transformation and sustainable development of the enterprise has important and far-reaching practical significance.