A Game Analysis Of The Impact Of Mnp To Telecoms Operators Competition In Mobile Internet Environment

Chinese telecom market has experienced numerous changes, thus China Mobile, China Unicom and China Telecom has formed the three pillars of the situation. Over the past 20 years, the government launched a series of industry policies to strengthen the competitiveness of Chinese telecommunications market, and improve the efficiency of the telecommunications market. The result of the policies not only can strengthen the telecommunications business innovation, but also can release the high digestion industry monopoly formed by history. We can say that the great development of Chinese telecommunications market, the competitive nature and future direction of the telecommunications market has a direct relationship with the government policies for the market. MNP is a significant policy for the telecommunication industry which the government launched in recent five years. This policy implemented in Tianjin, Hainan in November 22, 2010. The government expanded the range of this policy to Jiangxi, Hubei and Yunnan Provinces in 2014. Government hopes MNP policy can reduce the customers’ conversion costs to enhance competition among various telecom operators.This paper uses game theory method to study MNP communications market influence to our country. This article noted that with the rapid development of communication technology, our country entered the era of mobile Internet, and mobile Internet for telecom customer demand, the innovation of the telecom business and the business model and interests of the telecom operators have brought a disruptive change. This suggests that number portability policy role in a market with a new feature. Competition game will also be so for the three operators present new characteristics. Under the background of mobile Internet, mobile Internet impact on the mobile communications industry are analyzed in this paper, from the communication industry chain telecom operators, the center of the main building a game model. From competition among telecom operators, the tacit understanding of conspiring to three angles and vertical industry chain, analyzed the influence of number portability policy for the mobile communication market in China. Through the analysis found that number portability policy makes a strong telecom operators service prices lower, weakening the strong operator for historical reasons form a huge market barriers, improve the market share of weak operators; Number portability policy implementation for the tacit understanding between various telecom operators, the possibility of collusion is reduced, and the alternative reduce even exist complementary between telecom operators service, the better the effect of the policy. Number portability policy makes the inside of the whole communication industry chain important operators to ally from part to whole, at the same time also suggests that telecom operators in the face of new market situation and background will be positive for the industrial chain of vertical integration. Number portability industry policy will lead to competition three telecom operators will be a new pattern of competition, from the aspect of telecom customer interests and technology development of telecom market, the business development level, the policy of continuing role and positive significance.