Small And Micro Enterprises Under The Social Media Brand Communication Research: Funwoo Tech.Ltd For Example In Beibei District Of Chongqing

With the bloom of social media and the rapid growth of brand economy, more and more companies select the social media to achieve their own needs of brand communication and product marketing. This paper starts with the background information of social communication field. Then, it focuses on the research theory and the current situation of corporation brand communication at home and abroad and clarify some significant definitions of social media and communication. On this basis, in depth analysis of current circumstance of micro-enterprise brand communication will be explicated under the influence of social media. Firstly, the communication characteristics of social media will be classified, summarized, the problems of brand communication process will be clearly presented. Then, to propose the possibility of information use and communication needs in the view of audience as well as the clarification of Multi-Relationship between enterprise brand communication and target audience. After this, the Chong Qing Funwoo Technology co. ltd will be used as a case study to analyze. The reasonable judgment will be made based on its introduction and the representation of brand communication activities. At last, the current situation of brand communication in target corporation will be specifically analyzed. In order to analyze the weakness and the strength of enterprise brand communication scheme, enterprise brand positing and image, common propagation model and its effects, the formulation of communication scheme of enterprise and project implementation results will be included. Then, strategies and advice will be given from five aspects, first, By using advantage of media combination, the brand core information will be gained through strengthening the bilateral relationship between company and customers. Second, in order to achieve the largest market return, corporations need to take the network communication of consumers into careful consideration. Third, the generalization of diversified consumers. Fourthly, the settlement of open communication. Fifthly, the replenishment of brand communication value system can direct reasonable allocation of brand resources.