Study On Business Model Of E-Menu Media And Catering Industry

With the rapid development and wide application of computer and Internet technology and network communication, media forms are constantly updated. Media market sizes are growing at the same time, more media forms have changed to new form. At present, although the new media have not been able to completely replace the traditional media, but the media ecology has undergone tremendous changes. Many fusing media group continue to launch, such as “The Focus Media” will keep on promoting the traditional building media advantage and merging the Internet media by capital, presenting a multidimensional mode of communication. Traditional media are even facing the competition outside the industry, many Internet companies such as “youku.com, which can broadcast on their own platform, they invest in the research or mergers and acquisitions the network platform for the media, these enterprises will fuse the internet’s interactive, personalized features into traditional media. New media have the advantages which traditional media companies do not have, obtain the market approval and capital and pursued.Innovation is the inner power for enterprise development; even a successful business model should be improved according to the changing of internal and external environment, to make constant adjustment and innovation. Such enterprises can seize the opportunities, defend risks, and develop steadily.Currently the markets are already from the products are the key, channels are the key, information are the key era, further to the consumers are the key era, the market-oriented, based on the media industry, catering industry, Internet industry related theory, case study, data analysis and research, according to the internal demand of external links exist in three industries and in the market, put forward to a new business model: electronic menu media business model. Electronic menu media business model is through the display terminal electronic menu(tablet PC) media releases, data acquisition, which makes the restaurant service promotion, media accurate delivery, to provide better value to the audience and achieve profitability diversified, mutually beneficial win-win business model. Through the analysis of the electronic menu media business model and external environment and commercial elements, in the trend of industry informatization, proposes the media industry and the catering industry through the method of Internet technology integration, enrich the relevant research theory and practice experience, I hope to provide reference and the common research enterprises and individuals can give later in this aspect development information.