Study On The Sustainable Development Strategy Of Xinfeng Small Loan Company

Nowadays, further improvement and development of China’s socialist market economy background, countries are deepening the reform of the financial system. The petty loan company has become the active force to further improve the China’s financial system. This paper tries to analyze and research the current situation of the development of Xinfeng micro-credit company, seek strategic positioning of small loan companies in Heilongjiang Province, solve problems and difficulties that Xinfeng micro-credit company faces in promoting its sustainable development. By studying this case analysis, the paper shows the problems and solutions of the development of small loan company in Heilongjiang Province. and actively explores how to enhance the development of internal standardization management in the petty loan company, improve t he company’s market competitiveness, release invigorated the capital market to support the real economy potential and vitality in order to play a greater role in the regional economic development and the folk capital operation of Heilongjiang province.This paper firstly introduces the research background, significance, research content and research methods, as well as the related research status at home and abroad. Secondly, it introduces the development status of Xinfeng small loan company a nd existing problems. Moreover, through the use of improved and corrected SWOT the paper analyzes Xinfeng microfinance company and gain the positioning strategy type of growing steadily. In the end, the paper puts forward strategic suggestion for the sustainable development of Xinfeng small loan company from the inner and outer views.