Brand Competitiveness Of Dates Based On Customer Value

"Wine is also deeply afraid of the alley, " the development of a modern economy, consumers concerned about the price, pay attention to product quality, while more concerned about the well-known brands as well as the extent of incidental brand connotation. People come to guide the consumer through brand building, marketing optimization, to improve sales and increase profitability.From the perspective of customer value, customer behavior theory application, select evaluat ion and evaluation methods. Thirdly, dates brand Aksu region to conduct research, build brand competitiveness based on customer value evaluat ion system, analytic hierarchy process of Aksu Prefecture dates brand evaluation analysis, the prominent regional brand characteristics based on evaluation results; strengthening of talent culture; strengthening the role of leading enterprises; strengthen brand marketing and operations and other several countermeasures or suggestions for enhancing the competitiveness of the brand dates Aksu region, provide a reference for dates of brand development and expansion of Aksu Prefecture.