The Financial Management Of Economical Chain Hotels From The Perspective Of SWTO

Hotel industry as an important part of modern service industry, its operations and management has been the main focus of attention hotel marketing experts. Meanwhile, as the backing of hotel business, the reasonable allocation and financial planning, the effective use of hotel funds, capital operation ability and the normal distribution of hotel fund operation range all decide the long-term survival and development ability, which are the important factors for the hotel to expand their market space, win a good reputation in the society and to improve the service standard. Especially in recent years, Chinese socialist economic enterprises continue to prosper, and the service sector continued to improve, as an important part of the market economy, Chinese hotel industry has formed a unique style of economic development system after decades of optimization,. In recent years, the rise and development of simple and reasonable consumption concept has made the economy chain hotel become the first choice of many cities to promote economic domestic demand. In the domestic market,, the rapid development of economy chain hotel naturally use the economy as the support, and the primary requirement of economy is reasonable financial management. In the process, it contains the arrangements of financial fund, the way of cross-regional business, the market positioning and the finance plan formulation. In this paper, the author analyses the strengths, weaknesses, opportunities and threats based on the SWOT model with seven days chain hotel financial management strength, combining with the existing reference materials and basic knowledge of hotel financial management, clearing the total planning of hotel financial management. Finally, the author comprehensively analysis management factors of SWOT theory "pyramid" financial management model, and ultimately form the financial management models. The innovation of this paper is to use the financial management model comprehensively analyses the economy hotel chain management. However, the deficiency of this paper is, in the process of analysis, the author just use the SWOT type management, which is lack of analysis of other models, and the analysis is not comprehensive enough. In future studies, this part will be continued to thoroughly explore.