The YDPIC County Rural Insurance Market To Develop Innovative Research

The present insurance market is a market in the primary stage height, Homogeneous products, channel, serious, Companies in "wooden bridge" to "fight", Market cost high, False propaganda, irregularities, manage compensate shrinkage are common, With increasing costs, improve customer service requirements, to small and medium-sized insurance companies operating pressure is more and more big. A full roll-out of full coverage, the whole channel mode of operation is no longer suitable for the present stage of small and medium-sized insurance companies to operate. Small and medium-sized insurance companies to need a new market competition environment and new opportunities. As the policy implementation, this new market in the rural insurance market show in front of each company. So how do you enter? In what way in? As a new strategic research direction in the companies. To this end, the author with relative characteristics of the large property-casualty insurance industry as an example, briefly discusses the rural insurance market development strategy, through pilot research feasibility analysis, the problems and obstacles, study about the rural insurance market development strategy.This paper first describes the present situation of rural insurance market situation and development of small and medium-sized insurance companies market situation. Through the study found that along with our country rural insurance market demand increasingly strong, the increase of market main body, the external policy environment of increasingly perfect, our country rural insurance market has entered a rapid development of the primary stage. But at the same time the development of rural insurance market in small and medium-sized enterprises still exist many problems:the real number of products and adapt to the rural market lack, weak marketing system and business management system, in order to avoid once again into the business, must be a positive development for the rural market demand of insurance products, increase the insurance marketing channel construction, strengthen the business management system, strengthen the communication and coordination with local governments and related departments, for the rural insurance market cultivation and development for better environment. This article from the YDPIC enterprise development reality, through the experimental investigation on the YDPIC channels, products, development strategy analysis, analyzing the problems existing in the solution. Development of YDPIC county rural insurance market management countermeasures are put forward.