| In the long development course of insurance industry, integrity problem of lifeinsurance has been gradually presenting, which becomes a big threat in Chinese lifeinsurance industry. In recent years, life insurance has been an important part of the newrural social security during rural life insurance market development in jiangxi province.Therefore, this paper’s purpose is life insurance credit guarantee system building, andhealthy development of jiangxi countryside life insurance. Combined with the presentsituation of rural life insurance market in jiangxi province, this paper analysis crisis causesof the life insurance market, searches method of dishonest behavior governance using theinformation economics theory, thinks the effective method of governing dishonestbehavior that is an equal cost; In addition, this paper explores concrete measures andstrategies of credit system in jiangxi rural life insurance market, which is able to providevaluable policy suggestions of the healthy development of jiangxi rural life insurancemarket, according to the jiangxi province branch operation of China life and rural lifeinsurance situation. |
PDF Full Text Request