The Research From The Perspective Of Corporate Social Responsibility Under The "Three Rural Issues" Financial Inclusion Of Agricultural Bank Of China

With the acceleration of economic globalization, as the most important impetus of social production development, business activities have a decisive influence on the progress and development of the whole society, corporate social responsibility also gradually developed into an international trend. Under the background of comprehensively deepen economic system reform, agricultural bank of China implement the "three rural issues" financial inclusion as the main way to fulfill its social service function and social responsibility, fundamentally represent the degree of contribution of agricultural bank of China on society. Therefore, study on the social responsibility and evaluation of the service of "three rural issues" inclusive financial of agricultural bank of China, the typical one in the banking sector, has profound theory significance and important practical value.From the perspective of corporate social responsibility departure, summarizing domestic and foreign scholars on corporate social responsibility, the agricultural bank of China as the research object, serve "three rural issues" to promote financial inclusion as the basis of special social responsibility, based on the principles of corporate social responsibility, from the two major aspects of economic performance and social performance to build the inclusive financial evaluation index system of agricultural bank of China. After the screening and initial processing of the raw data, using the grey correlation analysis method to evaluate and analyze the performance of inclusive financial of agricultural bank of China over the years.In this paper, after evaluating the of the inclusive financial index of agricultural bank of China, it can be seen, the agricultural bank of China been made on the advances in the performance of inclusive financial, development trend is good; however, to pay attention to the "three rural issues" section, there are large fluctuations whether from the loan-to-deposit ratio, loan growth, etc., or the "three rural issues" service accounted for the proportion of other social responsibility content. Although in 2007,agricultural bank of China’s overall inclusive financial service quality had the worst performance, its "three rural issues" section performed the best in response to this situation, follow these five areas of enhancing the strength of inclusive, optimizing the asset-liability ratio, narrowing the gap between deposits and loans of county, standardizing the allocation of agriculture-related loans, recovering the main position to support agriculture, not only provide advice for agricultural bank of China to better fulfill service "three rural issues" and conduct financial inclusion, the most important social responsibility, but also give suggestions for commercial banks to make better balance between economic performance and social performance reference.