Study On The Marrketing Strategy Of Cdmcc Information Business In The Financial Industry

The purpose of this study is in the current information in the group customer service operator competition market background, through the analysis of customer characteristics, the financial industry ICT service demand trend in financial industry, mobile ICT service market existing products, solutions, channels, and finds out the main problems of ICT service for financial industry marketing existing, and analysis the key reason to find by hard and thorough search, referenced VIP relationship development model, using the SWOT analysis method, and finally puts forward ICT service of financial industry strategies and countermeasures.The purpose of this study is in the current information in the group customer service operator competition market background, through the analysis of customer characteristics, the financial industry ICT service demand trends, CDMCC in the financial industry ICT service market existing products, solutions, channels, and finds out the main problems of CDMCC financial industry information service marketing existing, and analysis the key reason to find by hard and thorough search, referenced VIP relationship development model, using the SWOT analysis method, and finally puts forward strategies and Countermeasures of information service of ICT service for financial industry.Based on the status and problems of ICT service marketing strategy of the financial industry, the development of model reference enterprise customer relationship, and realize the industry customer marketing around the target way, to establish an ICT service marketing strategy effectively, the organization structure optimization, marketing channel optimization, support system, business service strategy study of four the main aspects of the CDMCC in the financial industry ICT service marketing strategy.