The Research Of Micromarketing Development Based On We Media

In recent years, the leap developments of the new wave of science and technology, such as mobile Internet technology, the Internet of things, cloud computing and so forth, have promoted Micromarketing into the new stage of its progress, especially in view of the rise of We Media, which provides the ecosphere for Micromarketing development. With the development of network technologies, the popularity of smart mobile terminals and the innovation of applications, We Media, such as Facebook, Twitter, Microblog, WeChat and so on, has been linked to our life more closely. Its instrumental value for Micromarketing stands out gradually. There is no doubt that all kinds of We Media supply technological supports and development platforms for Micromarketing.Firstly, based on the existing domestic and international theoretical researches, this paper is intended to clarify the concept and connotation of Micromarketing, reveal the stage characteristics of its development, and explore the future ways and the range of Micromarketing. Secondly, it describes the concept, forms and features of We Media, and analyzes major advantages and disadvantages on Micromarketing in We Media. Then, in order to retain these advantages and overcome those disadvantages, this paper puts forward the development strategies for enterprises. Eventually, combined with a business case bout MI, it not only explores the foundations of practices, but also demonstrates the rationality and effectiveness of those above strategies.