Research On Marketing Strategy Of Shenyang Unicom Electronic Channel

With the development of the social economy,increasingly competitive telecom enterprises in China,especially the channel competition becomes the focus of the current competition.Electronic channels are new channels of information service because they depend on the combination of Internet technology and communication technology,popular with the customers in the market,and it also becomes the focusing object of the telecom operators.In such cases,research on the present situation of Shenyang Unicom company electronic channel marketing strategy,in particular,is so important on function and meaning.This article firstly expounds the concept and characteristics of electronic channels,advantages,secondly describes the 4P and 4C theory and market segmentation theory,and the theory of electricity.Then it analyzes Shenyang Unicom electronic channel development present situation by the SWOT analysis,and discusses the existing problems in the development of Shenyang Unicom electronic channels marketing,finally puts forward the implementation about the marketing strategy of Shenyang Unicom electronic channels,makes clear Shenyang Unicom electronic channel development direction for marketing,and offers suggestions for promotion of Shenyang Unicom existing electronic channels operation,to enrich the payment channels of third-party companies;to improve the efficiency and quality of logistics distribution;to improve concrete policies of the integration of electronic channels and physical channels,leading to better development on the electronic channels of Shenyang Unicom.