Optimization Research On Compensation System Of HD Company Sales Department

With the economic development, salary has become a major issue closely related to the benefit of employees, and also a key to attracting talents by an enterprise and to the success of an enterprise. Nowadays, a number of domestic enterprises are confronted with problems such as brain drain and rise of staff turnover rate, which is largely caused by employee dissatisfaction resulting from irrational salary structure. Therefore, salary is not only an incentive strategy of the company but also an incentive culture. How to solve the problem and eventually attract, retain and develop talents is an urgent issue to be solved for a number of enterprises now.Sales personnel salary management is like a “double-edged sword”. Proper salary management can motivate sales personnel effectively while, if not properly used, it will lead to decreased initiative and even brain drain in serious cases. This thesis takes the sales personnel of HD company as the study object and conducts an in-depth research and analysis of the existing salary system based on advanced salary theories for the purpose of perfecting the optimization design of the salary system of HD company, enhancing employee satisfaction, and attracting and retaining talents.Frist, the thesis briefly describes the research content, method and current domestic and overseas salary research situations and introduces the basic concept of salary and theory frame of salary management, which serves as the theoretical basis for the sales personnel salary system optimization design of the HD company; second, it sorts out and analyzes the background information of the company; then a detailed analysis is made regarding major existing problems with salary management strategy proposed accordingly; finally, optimization design is carried out for the sales personnel salary system of HD company.With HD company as the background, the thesis conducts an optimization analysis of the sales personnel salary system of the company with relevant salary management issues discussed so as to establish a scientific and rational salary system for the sales personnel of HD company.