Study On Marketing Strategy Of Mact Brand

Supply chain finance business has become the current approaches to commercial Banks business group of large and medium-sized customers gradually turned to small customers. And represented by accounts receivable pledge financing \"self-liquidating sex trade financing business has become a commercial bank in the business of supply chain finance fierce row an important battlefield, is toward the commercial bank business development trend in the future.A new financing service accounts receivable financing business as commercial banks to provide financing for small and medium-sized enterprises, different from the conventional credit operations, but innovative supply chain by stand in global height, through the effective integration of logistics, capital flow and information flow in the trading links, reduce the cost of financing of small and medium-sized enterprises put forward the systematic solution for the coordination of suppliers of capital flow.This article first reviewed the accounts receivable in the domestic development of small and medium-sized enterprise financing and the significance of developing small and medium-sized Banks, trade financing of the related legal issues, as well as trade finance related theory and empirical research status at home and abroad.Secondly, the article discusses in detail the citic Chengdu branch to carry out the experiences and lessons of the business of account receivable. With data reveals that the small and medium-sized enterprise credit market in Chengdu, China citic bank in the face of some advanced Banks under the condition of competitive pressure, through the efforts have made greater progress. Citic do the good news is, developed a completely different from traditional project financing platform, according to the risk characteristics of small and medium-sized enterprises, a new decision platform can put forward the corresponding assessment system, decision-making and management system, and thus more efficient. But the downside is the lack of mechanisms, no continue to invest in business of accounts receivable, and not for system improvement.Again, in this paper, two cases of success and failure of citic bank accounts receivable, mainly expounds the two questions, first, mainly for small and medium-sized enterprise accounts receivable financing business, its evaluation, and management system of examination and approval obviously and passively depend on the financial statements of different traditional financing business management. Second, the business the biggest risk comes from two aspects, one is the small and medium-sized enterprise of high risk, especially from the risk of supply chain, second, and a high degree of information asymmetry between investors.In short, accounts receivable business has a high degree of flexibility, need according to the different legal, market environment, clients of different industries supporting financing scheme, at the same time, Banks must cultivate professional managers in the field, and set up a corresponding rapid decision-making body.