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Anhui Tunxi High Pressure Valve Co., Relationship Marketing Model

Posted on:2014-06-13Degree:MasterType:Thesis
Country:ChinaCandidate:Z B CaiFull Text:PDF
GTID:2309330473951534Subject:Senior managers of business administration (EMBA)
Abstract/Summary:PDF Full Text Request
Today’s economy is undergoing tremendous changes, the traditional Marketing Combination increasingly difficult to adapt to complex marketing environment, today’s most popular relationship marketing theory revolutionized the traditional marketing concepts. Relationship marketing is to establish 、 maintain 、 improve 、 adjust the "relationship" as the core, invisible feelings、commitment、trust for the exchange foundation, in a long-lasting process, emphasizing the long-term mutual benefit both buyers and sellers, is committed to developing and strengthen the continuous, long-lasting customer relationship marketing strategy. It is the marketing activities seen as interactive process between company and customers、suppliers、distributors、 competitors、influencers、internal staff, the core is to establish and develop good relationships with these organizations.China’s booming economy requires a lot of energy, but the construction of a conservation-oriented society has also been strongly advocated,so our energy supply system is focused on construction and development of oil and natural gas. National West-East Gas Pipeline and other projects need to use a lot of pipeline ball valves, pipeline valves market prospects. Anhui Tunxi high pressure valve Co., Ltd. produces full welded ball valve as the leading products, to meet the market demand, and enhance market competitiveness, in product marketing process the company take relationship marketing strategy, and achieved good results.
Keywords/Search Tags:4R marketing, relationship marketing, internal market, customer market, fully welded ball valve
PDF Full Text Request
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