Studies On The Valve Product Marketing Strategies Of Jielante Corporation

Because high-level ball valve industry technology development ability in my country is insufficient, at the long-term, the whole welding ball valve in oil and gas pipelines pipeline, transportation of domestic many key project that occupies an important position, mostly use the import products; especially in large diameter welding ball valve, were all foreign enterprise monopoly.In 2008, the national development and reform commission, submit a report to the state council, localization of Chinese major equipment demanded that the welding ball valve should be domestic-equipment. Large diameter welding ball valve and the localization of the equipment, technology and market prospect is self-evident. This brings light to the domestic enterprises. jielante corporation caught this historic opportunity, in the development and production of welding ball on the got break and obtained the patent, after several rounds of the testing stage, jielante started mass production and sales.How to adapt to the change of market environment, seize this historic opportunity, make out the survival and development of the marketing strategy, and in the fierce market competition, this thesis research undoubtedly has important implications.For this background, this paper's author summarize and sorte out their theoretical logic of the view of the main contributor in this field , re-understand the marketing concept from many aspects, think and design jielante corporation welding ball valve products'marketing strategy, provide more scientific decision making for the company's valves.The first, author analyzes jielante enterprise status, valve characteristics and product ,and summarizes its technical updates faster, professional , competitive and enterprise flexibility, regional characteristics and seasonal marketing features. About product use. The second, the main contents of jielante marketing environment and the present analysis, for the environment from the political, economic, technical and cultural four detailed analysis of the environment. industry is the advantage and disadvantage, and opportunities and threats to state. the welding the ball valve marketing environment, mainly from the market, total capacity of the competing for productivity, marketing strategies for the whole industry of the ball valve is to analysis. author analysis the marketing practical purposes of jielante corporation, make the segmentation of markets, identify the target market and market positioning, lay the foundation for next a marketing strategy designed .Designing products strategy and brand strategy, development strategy and business promotion strategies of jielante corporation. Find and suit valve marketing strategy design for jielante self-development, feasible and practical guidance of the ball valve marketing strategy.According to marketing mix strategy for the implementation of security system, from the organization, management system, the training of personnel management, quality and after-sales services such as optimizing, safeguard corporation all welding ball marketing strategy implementation. Ensure all welding ball marketing strategy implementation. This study not only can provide effective help for jielante, but also can provide certain reference for other companies in the valve industry for marketing strategy.