Esearch On Marketing Strategy Of Huarun Snow Beer In A City

With the rapid development of economy and the level of information technology, the process of world economic integration speed up, enterprises are facing increasingly severe competition. Managers are aware of that the space of improving the manufacturing technology to improve the competitiveness of their products has become smaller and smaller in the traditional manufacturing enterprises including beer industry, and the influence of excellent strategies become an important means to improve the enterprise performance and competition ability. According to the particularity of beer products, marketing strategy innovation choice to beer makes marketing to the key component in the enterprise value chain. It is the important content to maintain and enterprise value creation in the key areas is to improve the competitiveness of enterprises of modern beer key, but also the key to promoting the beer industry to flourish.In order to explore the effective way of beer products and innovative marketing strategy, this paper analyzes the Huarun Snow Beer marketing strategy in A city. First, we analyze the marketing particularity of beer products and the internal and the external environment of Huarun Snow Beer in A City, then to discuss the competition status of the Huarun Snow Beer by SWOT method; second, according to the present situation of the Huarun Snow Beer in A city, we analyze the existing problems in the marketing channel construction; third, we propose a suggestion of marketing strategy innovation for Huarun Snow Beer in A city.We hope that the result of this study can help China Resources Snow Breweries A city establish a sound marketing strategy, while providing reference for other enterprises to establish a marketing strategy..