Application Strategy Of B2C E-commerce Platform Experiential Marketing

With the "focus on the customer experience" business philosophy in the B2C electronic commerce industry gradually thorough, e-commcrce marketing focus has by the orientation in the goods and services and gradually shift to meet consumers better shopping experience demand oriented. This is also due to the rapid development of e-commerce, e-commerce practitioners put forward higher requirements. Therefore, how to from the consumer to enjoy a better quality shopping experience point of view, to explore consumers of various shopping experience demand, to enhance the consumer shopping experience quality as the guiding ideology, systematically formulated specific strategy of marketing experience in electronic commerce is very necessary.Consumers through the B2C e-commerce platform to buy things, although the essence of consumption is still a shopping, but experienced the process of browsing pages, compared to commercial, after-sales service and so on each link, e-commerce enterprises can through the experience of the implementation and application of the marketing strategy, to give consumers the most pleasing quality shopping experience. According to the theory of consumer behavior, the theon of network marketing, as well as various experience marketing elements in the basic theory, through theoretical explanation, comparison, data analysis and case analysis and other methods can the actual application of B2C e-commerce experience marketing strategy, the elaboration of the.With the arrival of the era of consumer, oriented, consumers become more rational and mature, B2C e-commerce enterprise to want to please the consumers and to defeat the competitor, the important strategic weapon is to consumers to create and transfer of more value, and fully respect the consumer’s purchase experience. Only experience in consumer’s point of view to consider the issue, understand their needs. to produce and sell out that they feel has high value, low cost, and good feelings of goods or services, in order to meet their needs, improve consumers in B2C e-commerce platfonn for consumer experience comfortable sense, increase consumer desire to purchase, to strengthen their loyalty, thus for e-commerce businesses to enhance the brand influence and reputation, increase sales and create more profits.On the basis of this, according to the consumer behavior theory, the network marketing theory, as well as various experiential marketing elements in the basic theory, through theoretical interpretation, comparison, data analysis and case analysis and other methods, to B2C e-commerce marketing experience, sensory experience, emotional experience, interactive experience, trust experience, service experience and other aspects of the specific strategies were formulated, elaboration and application method of this. Finally, to enhance the consumer online shopping experience, grasp the consumer satisfaction and loyalty, to achieve the healthy and sustainable development of e-commerce enterprises, to provide some advice.