Research On Development Strategy For A Chemical Trade Company

Since reform and opening up,our country has made headway in economical development and also have scored remarkable achievements in foreign trade.T he small-and-medium sized foreign trade enterprises have made a great contribu tion to China’s trade prosperity.After China joined the World Trade Organizatio n,with there lease of the commerce operation authority,many manufacturing ente rprises,international corporations and other private companies entered into foreig n trade field,the A chemical company which is small sized foreign trade enterp rises faced became even fiercer,Recently,there are more and more factors again st A chemical trading company,such as fall in tax refunds to exporters.the pers istent increasing of exchange rate of RMB and rising cost of the raw materials. The operating environment for A chemical trade Company keep deteriorating d ay by day, they are even under the crisis of survival.So,for A chemical trade company, it is urgent to solve the problem, that how can they break the dile mma and realize their long-term survival and development.Firstly,the author researched the selected topic background, significance, struct ure were summarized, and introduced this thesis research involved the related strat egic theory, analysis, Potter’s five forces model, SWOT analysis method of strateg ic manage tools to analyze the strategic environment, using the PEST, and puts f orward two strategic direction of A chemical trading company in In this thesis.Secondly, use PEST model to face policy A chemical trade company, the econo my, the external environment analysis of these resources etc., Through the study f ound that the current foreign trade environment remains poor, but the overall eco nomy is expected to recover, especially the Chinese government proposed to sim plify and shorten the time of export rebate and proposes the development directio n along the way, are conducive to the development of A chemical trading compa ny; then through the five forces model, this thesis studies and compares the main competitors and the potential entrants, suppliers and customers, the increasingly f ierce competition in the same industry, customer purchase products from factories directly is the inevitable trend. To keep A chemical trading company to surviv al this environment, it needs to research deeply the strategic planning, a clear str ategic plan.reduce the operating risk. A foreign trade company should be to ensur e that the company maintains its position in the market competition, the developm ent of the strategic planning of scientific and rational. A trading company’s inter nal strengths and weaknesses, opportunities and threats analysis of internal capac ity, integrated enterprise reality, combining the resources status of the enterprise by using SWOT analysis method, find out the advantages and disadvantages of its own, here is an urgent need to solve it the phenomenon of lack of supplying pr oducts capacity.Lastly.Based on the comprehensive analysis of the external environment Inter nationale environment, that no suitable factory support for the A chemical compan y, product quality, price is not a competitive advantage, in addition to the A forei gn trade company main products. American is the largest sourcing market, but s o far A foreign trade company don’t have American customers, objectively princ iple of backward integration strategy and to focus on developing USA marketing a re main strategies for A chemical trading company.Security measures for the implementation of the development strategy of A c hemical trading company are main six ways:to create a corporate culture, the es tablishment of effective organization, improve the business negotiation ability and f oreign language level, strengthen risk control and improve the ability of strategy execution, hence,ensure the strategy to be comprehensive efficiently, and promot e the implementation successfully.