A Chemical Company To The Integration Strategy

How to follow close on the step of its professional development, and how to enhance its own competitiveability, then becoming outstanding in its profession, which are not only a tactical but also a strategic question for a small and medium-sized enterprise. Therefore, how to solve its own scientific and effective strategic question direct or finally concerns itself survival and the development.This article takes A chemical industry company as an example, basing on its exterior competition environment and its internal resources ability analysis,choses the backward integrated strategy towords Naphthol AS profession, simultaneously confirms the accuracy of the strategic, along with the strategic implementation propose suggestion and discusses the further strategy after to the integrated strategy.The article attemptes to say that the correct using of correlation theories and methods is extremely important and essential for a small and medium-sized enterprise strategy choice. In the global development of economy and socity nowdays, any enterprise is able to success in the choice of suitable strategy which matches with its own ability and itssef environment, achieves the scientific and the sustainable development.The article uses the strategic management and its research techniques such as PEST, Porter five-forces model , EFE, IFE, SPACE matrix, fully collects the understanding profession information and unifies the country industrial policy, analyses the strategy bases on the enterprise, then gives enterprise's strategic choice and suitably expandes the function strategy, finally formes the strategic system.