The Study On The Private Banking Business Of ZS Bank

Private banking is pointing to the wealthy individuals or families to provide high-end services, the most notable feature is to provide tailor-made financial service according to the customer demand, wide area service covers the asset management, investment, trust, tax and estate planning, collection, auction, by professional wealth management consultants to provide one to one service, product portfolio personally, human service attitude, the level of investment specialy.This thesis mainly focuses on issues related to China’s commercial bank private bank business of. First of all, starting from an overview of commercial bank private banking business, introduces the concept, necessity and feasibility of the private banking business scope, service object and its development; then, through the basic situation of development of China’s private banking and private banking business development of common problems, the global connection, exclusive Financial Manager, high-end service products in the process of operation and effect for example, focuses on the analysis of present situation and problems of the development of private banking business of ZS bank; with the development of the private banking business experience at home and abroad, especially the United States of America and the historical experience of Swiss private banking business, targeted external security and internal development and operation strategy for the development of private banking business of ZS bank recommendations.