Strategy Study Of WA Coupon Website

WA coupon internet platform mainly offers the information of life and tourist to the urban residents. In the early stages of development, WA coupon internet platform was supported by the enthusiastic consumers and business partners. But when WA website wants to expand, WA couldn’t find more business partners, and the website visitor volume didn’t increase. Since WA website couldn’t work well according the business plan, the investors wouldn’t add the capital to WA website for it develops fast, so WA website faces to a dilemma.WA coupon website is the main object of study in this thesis, by business models, market strategies and market positioning, Porter’s five forces analysis model, SWOT models, 4Ps, contrast analysis, etc, studying and analysis WA website, finding out the main problems of WA website.First, this thesis introduces the main strategic analysis model, then analyzing the status of Coupon industries websites, contrasting the advantages and disadvantages of every large coupon websites in detail, explaining the advantages and the problems of coupon industry. Second, analyzing the SWOT and macroeconomic environment of WA coupon website, pointing WA coupon website is still in a good development environment. Through the question analysis of Coupon websites and Group coupon websites, know two platforms have their special characteristics. Group coupon websites can’t replace Coupon websites. Finally, study the problems that WA coupon website faces to in detail, pointing out the feasibility of recommendations of solving the problems of WA websites. Suggesting WA website to set up the rapid response mechanism, establish the business ideas of a customer first, employee first and so on.