The Study On Niche Marketing Of T Company

Base on the theory of niche strategies, this paper analyzes the present situation and existing problems in T company with SWOT analysis and internal and external market competition environment to make niche strategies for T company to survive and succeed in the fierce market competition.After that, this paper makes a specific implementation plan including how to establish a niche-market and marketing position, design niche product, sale the niche product, implement the safeguard measures.This paper aims to study that small and medium-sized companies how to make niche strategy according to niche theory. Develop different an potential products oriented by the niche market. Occupy the market by professional management and high quality and good service.