Present Situation And Development Countermeasure Of Chengdu Real Estate Agency Industry

With the rapidly development of society and economy in China,particularly in the real estate industry as the representative ushered in the golden age of rapid development, followed by the real estate agent industry is also born out,and become an important part in the industry chain of the real estate development. With the real estate industry continues to improve, the division of agent becomes ever finer,the real estate agency in the real estate development process aspects play an increasingly important role.Compared with the long history of foreign real estate agent industry,the real estate agent industry in China is still only can be called an emerging one, the industry is still in its initial stage of development, many major issues which exist are urgent to be solved, agencies have low threshold access, without ordered competition in the market, the uneven quality of the industry practitioners, various of phenomena are particularly prominent in the real estate agent industry of the second and third tier cities.Through the discussion of agency model as a starting point that in the real estate agent industry of second and third tier cities,by discuss the agency model and the development status of the real estate agency which in the domestic first-tier cities and the second、third tier cities,conduct and summarize the status and problems which existing in the real estate agency of the second、third tier cities,analysis the main factors that cause to the status of two or three tier cities real estate agency. As the real estate agency of Chengdu to be the object in the research,gain the related data of Chengdu real estate agency industry,to discuss the situation and the new marketing pattern on the market, and then analyze it from the professional perspective to find out the impact to the real estate agency with the changes of the market,explore the factors that constraints the development of Chengdu real estate agency industry. With all above study,propose the trend of development. Finally from the perspective of the opportunities and challenges that the whole industry agency faces, start to build the core competitiveness of the industry, provide a solution, and explore a development path to respond to the ever-changing market situation, promote the optimization of the entire industry as well as to a higher goal.