Commercial Banks Satisfaction Promotion Strategy

With the improvement of living standards, the day the people are rich, gradually moving towards financial road, with banks, financial product contact more and more, along with bank profits are gradually improving, and individual customers is a source of revenue for profit, is driven by the bank’s overall business growth fundamental decisive factor.Internet era, filled with all walks of life, the Internet banking is gradually developed in recent years, and the "Horse of God" pace going forward, this rate, this influence continued in the collapse of Chinese traditional financial industry clients is convenient and efficient industrial model attracted by traditional financial model, to retain and expand their original vitality and profit margins, and must transition to the interests of customers and the satisfaction of view, popular speak from the immediate interests of the people, retain the advantages of the original tradition of the financial industry, and innovative new model can be this brutal market environment to survive, although the bank should be the focus of the strategic transformation of business expansion, business innovation to bring greater profit margins, but the business The main source is a collection made by each individual customer, tiny particles huge ecological environment, to make these tiny particles remain and thrive in this ecological environment, we must create the ecological environment is benign, willing to absorb small particles. With the rapid economic development, high-income individual customers began to grow, bringing more and more abundant fruit for commercial banks, personal financial services, while creating these fruits 20% customer base is an important source of profits of commercial banks and major growth point for future growth in profits and provide a long-term strategic importance.Pursuit of customer value maximization is the core of modern commercial banks thought, the starting point is the construction and ownership of a modern banking system. Source of profit of the bank is to bring together the myriad of resources from individual customers, but also the survival of the bank. Commercial banks to provide customers with the service, is to ensure that reflect customer-centric business philosophy of the executive power, but also an important benchmark to judge future business conditions of the Bank. And each customer satisfaction and overall customer satisfaction is a barometer of the helm. Current international agreement that China is a huge manufacturing-based country, personal finance development is relatively late, China’s commercial banks to pay attention to individual customers later, from financial products, financial planning and personalized service areas, they can not We meet popular demand, When China joined the WTO, a large number of foreign banks to enter China, China’s banking industry in particular, accounted for more than 60% domestic market share of state-owned banks tremendous threats and challenges, along with the financial industry, today the Internet development, to seize the market analysis, the face of the development of late, under the strong pressure of market competition, the Bank of China should be the fundamental source, everything from the customer’s own departure, truly the case for the customer service mission, to help customers solve problems much less complain, driven by improving customer satisfaction, loyalty, and the face of market diversification circumstances, many of our customers are in a wait and see angles wavering, perhaps today’s little mistake caused the loss of customers to the mouth of the mouth, the homogenization of service, has been unable to meet the multi-market product selection and innovative attitude, the creation of a favorable environment people, not people to facilitate dry environment, the future of the banking sector is a long way to do. Faced bank queue for a long time, the process cumbersome, poor service attitude Chinese state-owned bank, has recently started the transition gradually, starting to focus on customer satisfaction, in the vicinity of banks to increase self-service payment machine, set up in the lobby manager guidance for special needs customers to open new windows, etc., all these changes have already begun, and this is only a beginning, just change the formation to move on.This paper aims to study the current Chinese individual customer satisfaction, to know the current status of individual customers, discover unmet customer demand factors. Customer contribution by theory, the theory of market segments demonstrates the significant value of personal end customers. By way of intercepting and neighborhood design research index system for the collected data using linear analysis, factor analysis, and conduct research and analysis correlation analysis and other methods for improving personal customer service of great value. I hope to get the conclusions and recommendations in this paper, for the practitioners of Chinese commercial banks to make a little contribution to the further development of China’s financial services.