The Internet Under The Background Of The Strategic Transformation Of The Agricultural Bank Of Research

In recent years, the rapid development of Internet technology has changed people’s way of life, brought about by the influence of the Internet to penetrate into all walks of life, especially in the financial industry. 2013 Internet financial enterprises have sprung up everywhere, the rapid development of third-party payment platform, P2 P lending network, mobile phone banking, etc., of the national Internet payment transactions reached 17.9 trillion. The rapid development of the Internet have a significant financial impact on traditional commercial banking business, while the Agricultural Bank of China, as one of China’s four state-owned banks tradition deeply influenced by the Internet finance. Faced with the rapid development of Internet banking, the Agricultural Bank of China should be how to change their strategy, and actively develop the Internet financial business is worth studying.In this paper, on the background of Internet banking, the Agricultural Bank of China branch ZJ how strategic transformation under the influence of the Internet to study finance. On the basis of fundamental research of Internet financial theory and strategic transformation, etc., through the branches of the status quo ZJ ABC analysis and summarize the problem faced by the Agricultural Bank of China branch ZJ, ZJ Branch of Agricultural Bank of China to determine the strategic transformation in the Internet through the analysis of internal and external financial background of Necessity. And the use of SWOT analysis method, by analyzing the strengths, weaknesses, opportunities and threats, determine the specific strategic choice, the use of comparative method analysis of Internet financial business for the balance of a typical representative of Alibaba treasure comparative analysis of the Agricultural Bank branch strategy ZJ reference formulation. Based on the above analysis, to determine the strategic transformation of the Agricultural Bank of China branch ZJ and specific embodiments of the safeguard measures and strategies.ZJ drawn ABC branches in the rapid development of the Internet today have to consider the strategic transformation, strategy and strategic transformation will WO most have a choice, this strategy reflected in the disadvantage of the Agricultural Bank branch ZJ difficult to quickly change the short term, the threat is difficult Avoid, ABC analysis should make use of external ZJ strategic opportunity to use their own advantages and disadvantages to change; and Alibaba treasure comparative analysis of the balance, the need for the bank branches Internet ZJ strategic transformation of the financial sector to further clarify provides traditional commercial banks some experience reference; overall strategic transformation strategy ABC ZJ branches are: financial development of the Internet as a development strategy for the future for a long period of time, the implementation of the overall strategy can be divided into three steps, namely, strategic positioning, strategic positioning and strategic decomposition implementation; ultimately successful implementation of these strategies, by insisting on the need to rely on innovation continue to enhance the competitiveness of the development strategy and specific strategies to implement policies, through complementary and Internet enterprises, to seek win-win cooperation, optimize traditional business processes, learn from the Internet financial model, and improve be online financial risk control mechanisms such as the implementation, and rely on the support of the leadership, personnel support, attention to implementation and platform construction in order to guarantee the final result. In conclusion, this study has important branches of Agricultural Bank of China ZJ guiding significance for strategic transformation, but also can provide some reference and guidance for traditional commercial banks.